Beyoncé has officially launched a new whiskey brand named SirDavis in collaboration with Moët Hennessy, honoring her great-grandfather, Davis Hogue. This new venture not only marks her entry into the spirits industry but also reflects her family heritage and Texas roots.
1. Brand Origin
The whiskey, SirDavis, is named after Beyoncé’s paternal great-grandfather, Davis Hogue, who was a farmer and a moonshiner during the Prohibition era. This connection emphasizes a personal tribute, as Beyoncé seeks to honor her ancestor’s legacy through this product.
2. Whiskey Composition
SirDavis whiskey is crafted with a unique mash bill, consisting of 51 percent rye and 49 percent malted barley. It draws inspiration from both American and traditional Japanese whiskey-making techniques, making it distinctive in flavor and profile.
3. Production and Launch
The whiskey is crafted in partnership with celebrated master distiller Bill Lumsden and will be finished, blended, and bottled in Texas. SirDavis is set to officially launch with online pre-orders available at a price of $89 per bottle, with broader availability expected in September.
4. Cultural Significance
Through SirDavis, Beyoncé expresses her appreciation of quality whiskey, stating that it has always inspired confidence in her life. This brand aims to unite her family legacy with a contemporary product, inviting a broader audience to experience its unique qualities.